5 Methods for Increasing App Engagement and User Retention
Setting metrics for successful mobile app achievement can be challenging, normally they focus on acquiring customers so high download rates are normally the number one metric.
However, Mobile app Engagement and User Retention are two very important measurements that give great insights into the accomplishment of an application.
Low App engagement and retention are a formula for disappointment, while high mobile user engagement and retention squares with the inverse.
Engagement – portrays how dynamic clients are on the application, for example how many times they are using the app each month or how long they spend on it.
Retention – the industry benchmark is the level of an application’s clients who come back to the application inside 3 months of their first session.
The average of these two combined determines an app’s “stickiness” – how engaged and loyal users are for a particular app. For those that are concerned primarily with user conversions and/or monetization, the most important objective is to keep users engaged and ensure repeat usage.
The Engagement/User Retention Problem
Accomplishing adequate mobile app engagement and client standards for dependability is a challenge. Truth be told, user abandonment represents 23% of all users, so that means many download an App and never use it. In spite of the fact that there has been a slight change in client surrender rates since 2015, just about a fourth of clients still leave applications very quickly. Expanding mobile user engagement and retention will prompt more dynamic and steadfast application clients. The below tried techniques will help deliver more positive outcomes:
Less demanding Onboarding
Giving a consistent onboarding background can help essentially decrease surrender rates. The more troublesome it is to start utilising an application – an excessive number of data fields to sign up, befuddling highlights/capacities, and so on – the more probable clients are to forsake the App.
Early introductions are objective, and client encounter is no exemption. Aside from guaranteeing clients don’t forsake the application, compelling onboarding has been appeared to build client lifetime esteem by up to 500%. The accompanying advances can enable you to make a natural, frictionless application onboarding process.
- Make logins and account creation simple (decrease requests for information exchange, offer different enrollment alternatives, and so forth).
- Don’t over-burden clients with data from the get-go. Rather offer elements of instruction as the client gets to those highlights
- Teach through activity to uncover signals/activities required in the application encounter
Push notifications have appeared to expand client retention, with measurements indicating anywhere from a 56% to a 180% positive change. Clients who have selected into accepting push warnings show 88% higher application engagement than the individuals who haven’t.
Push notifications serves certain and critical capacities. For one, it reminds clients that they’ve downloaded your application, which is vital when you’re seeking important ‘space’ on your customers device.. Actualised successfully, it can likewise help energise use through focusing on messages in light of behavioral information and inclinations (more on this beneath). For applications that serve certain capacities and aren’t probably going to drive day by day utilisation, it can help connect with clients by giving them a convincing motivation to return.
Mobile personalisation is ostensibly a standout amongst the most essential parts of a convincing application. Apps no longer deliver uniform experiences. Whenever possible, personalize the user experience by using known data to display relevant content and material in the app. Customized content and tailored insights deliver real value to the user.
Including the user’s name on screens and in messaging is an easy way to personalize, but diving deeper to ensure push notifications are hyper-relevant to the particular user is where personalization truly thrives. In fact, tailoring push notifications to user interests have a 54% conversion rate versus 15% from broadcast messages. Users are asking for greater personalisation, so it’s important that you meet their demands by tailoring their interactions to their preferences, location, and individual behaviors.
But you need to tread carefully; if you implement push notifications improperly and send users information they don’t resonate with they will have the opposite effect.
On the off chance that you need to drive engagement and retention, giving users the motivation to utilise your application can go far. Mobile specific prizes, coupons, content, and diverse offers will help drive changes and stimulate engagement.
Clearly, the ways you can boost user engagement will rely upon the idea of the application. For instance, applications that use in-application acquiring as an adaptation model will profit by time-delicate rebates, though freemium applications can boost clients by giving use based prizes.
Asking your users for feedback will show that their input is being considered to drive the app in the direction they want it to go. The added benefit of opening these lines of communication with your users is that they won’t be as likely to post a negative review on the app stores if they can tell you first. Showing responsiveness and addressing any questions or concerns will boost your engagement and retention rates, encourage positive reviews, and build long-term brand loyalty.
Iterate, Iterate, Iterate
Apps are iterative, whether they are the minimal viable product or mature, polished, and fully functional. Regularly updating the app experience with new features and personalized content will help keep users interested and engaged. It’s important to monitor analytics, track user behavior and listen to feedback to establish what features of the app drive usage. This information is essential to product roadmapping and helps determine what updates are the most compelling and valuable to users.
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As a leading mobile app development company, vServices can help your business to meet the needs of changing online activity with IOS and Android apps designed to captivate your audience. If you require a custom-designed mobile app we can provide an extensive range of additional features in Android and IOS app development, increasing the value of your business and better enabling you to position yourself ahead of the competition.
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