How to Create a Storyboard in Video Marketing Campaigns

A storyboard acts as a blueprint for actions and dialogues in your marketing video. It’s very important part of a video marketing campaign. With an appropriate storyboard, a video marketing plan can be executed successfully. A storyboard offers an opportunity to showcase your Business story in a creative way and can make available a preview of how your video might look before actually creating it.

Video storyboard is an invaluable way to better understand the concept of your video campaign and is a chance to demonstrate that  your video concept will work wonders or not.

It ensures you don’t miss important acts and scenes and guides to make a smooth and flawless video. It also helps to identify any errors if present in voice overs and media at an early stage. It is a great way to save time, energy and money during production of the marketing video.

Below are some of the mandatory steps to follow for creating a storyboard for your marketing video:

  1. Establishing a timeline for your proposed video is important as it lets you understand better and organise campaign accordingly. It will also ensure showing specific events of your video in chronological order.
  2. Know about the key scenes in your story before designing a storyboard. Knowing one’s story and way of telling it through video has to be visualized prior. Showing key moments to viewers will better grab their attention.
  3. By deciding upon the depth of expression or message you want to convey to your audience will help you plan your video and storyboard better. It is not necessary to create a detailed story but a crisp video depicting all meanings is important. It is considered that a 30 second marketing video should ideally have 15 frames. A good storyboard is very easy to understand and viewers appreciate it immensely.
  4. Adding a perfect script before creating storyboard is better and it helps to understand what to correctly draw for each action shot.
  5. Sketching thumbnails will help bring your story to life. Using a pencil can also be a great tool to draw animations sometimes rather than online mediums. This can be taken as an initial step to start visualizing story.
  6. Finalising a storyboard requires proper reviewing as it is vital. Any final changes if required should be made and also editing script if needed. The finished storyboard can be consulted with a family member or someone professional in order to know about the flow of story and is it understandable or not.


Get in touch 

As a leading production business of animated marketing videos, vServices can help you create  an amazing video that tells your story. E-mail us today or call our office on + 44 203 955 7851 for an informal chat about your video idea.