How to make a creative video presentation

Why Video Marketing?

80% of digital content will be video by 2020, it’s the best most engaging way to tell your story.

It provides true relevance to your prospective and existing customers, allowing you to capture their attention and demonstrate your brand, product or service.

You’ve probably noticed that when you open your social media feeds it is full of Video content that is showcasing different types of tutorials, products or other forms of services and it has started to dominate the entire feed as we are no more interested in just pictures and words.

If you want to know how to make a video that makes your clients more engaged with the entire content and gets them involved through different interactive features then the following factors will help you nail it.

With an interactive marketing video you get analytics of the client’s engagement with great ease and the level of interaction can be calculated, so you can track your success all the way. If you have the data analytics of client’s interaction, you can act in accordance with the marketing results. There are several ways in which you can make an interactive presentation and it can help you get a major boost with enhanced client engagement. Your animated videos are sure to make waves if you design it using certain principles that make it more attractive and interactive.

Listed here are three main factors to consider:

Make videos that tell interactive stories

If you are wondering how to make a creative video presentation then it is vital to understand that audience loves stories that communicate with them, so create a video with an engaging storyline to influence the viewer. This interesting concept will make a deep connection with the audience and once they are emotionally connected, they will come back for more. There are many examples of such videos that became an overnight sensation because they focus on telling a ‘story’.

Do not provide the information in a complex manner, but simplify it

Your video must be able to simplify things instead of making it more complex and confusing. These interactive videos must have an easy presentation as there are many people who do not have much time and need information simply and quickly. Your video presentation ideas must be focused on your target audiences to increase client engagement.

Video must be designed with infused questions and answers

Asking your target audiences questions or presenting challenges and the solution are a great way to encourage engagement and demonstrate your unique selling points.

Engaging videos with more interaction are a win-win for all situations as viewers feel more attachment towards your business and do not lose interest. Make your video presentation, interactive by following these methods and you can enjoy increased engagement.

Get in touch 

As a leading production business of animated marketing videos, vServices can help you create  an amazing video that tells your story. E-mail us today or call our office on + 44 203 955 7851 for an informal chat about your video idea.