Web Design Trends for 2017

Web Design Trends for 2017, This 2017 is a year in which our website should definitely be optimised. The competition is much stronger, and we must be prepared on all fronts to keep our page on the top in the digital world.

Here we list latest web design trends for you to consider improving your design or add some of these elements, with the aim of increasing the traffic.

Video Background

Videos have found their way through the websites: tutorials, conferences and advertising. However, video being used in the background on a website has become a new way of engaging the audience. The era of static images for backgrounds is changing, and with the faster internet, consequently the video loads faster, doing what previously was impossible to become a reality.

Parallax Web Design

Parallax was originally used as a technique used by Walt Disney to animate their films. The effects it produces in the feeling of depth and 3D to flat designs. You will need help from your programmers for creative and interactive animations. We know that sometimes it is hard to agree but it is definitely worth it.

Animation Cinemagraphs

What are they? For animated pictures, as you are reading. They are of short duration and they give dynamism to your web page, in addition, it can work for a multitude of purposes, only it takes imagination and time.

Flat Design

In the past, websites were marked by flashy illustrations and a diversity of animations without many purposes. Flat Design focuses on simplicity and makes the design priority to the user-experience. In 2017, the flat design is used even more in web design projects and will continue with its minimalist appeal.

What Fits Your Brand Better

Hamburger type menu

It is a very useful trend for certain sites, more intuitive and simple than a great menu difficult to adapt to the responsive. However, is the hamburger menu useful for your website? You can better ask yourself if you are not going to get the rebound rate up, it all depends on what information you have to place and whether it really works for you.

Independent Scroll

How to avoid an endless web page? Divide your individual web page with different blocks or scroll sections, so you can place a lot of information independently for each other.

Rollover and Hover

These are effects to give mobility to blocks of information with which it is possible to interact using the mouse. A very common and fun interaction works perfectly to dynamism your website when you have different slides, options or menus.

Better Image Upload Performance (Lazy Load)

This feature allows websites to upload images immediately before the user, making the experience perfect, whilst views them.

Best Adaptation for Mobile Needs

The research reveals that there are more than 3.2 billion mobile users worldwide.

This means that eventually, all internet focus has transferred from the desktop to the mobile. In 2017, the sites are more accessible than ever and received more access through the mobile than any other device. This means that websites have not only been mobile-friendly but still easier to access on mobile than desktop.

Gradients and vivid colours

The effort to add emphasis to the personality leads to experience this 2017 with vivid colour palettes and gradients rather than the muted and simple tones. They are implemented in the user interface much more than the traditional design of web pages.

Vivid colours and gradients are ideal for injecting energy, warmth and dynamism into a web page, and stand out. Be brave and do experiment with your colour palettes but make sure it is functional for your brand and type of content.


The illustrations offer a sense of personality and character, which could be difficult to achieve using traditional photography. Illustrations, as they are aligned with the identity of a brand, allow you to create a visual language that truly captures your personality and tone – useful for instilling a sense of authenticity and trust in users and customers.

Break the grid

The grid has long been a holy grail for designers. It establishes a basis for the design that ensures consistency, balance, rhythm and order. It is an important tool in user experience design, as it provides a level of familiarity for users, allowing them to navigate intuitively through a site or application in a natural way.

However, it can also be restrictive and rigid, which limits creative options for designers. In an attempt to create digital experiences that break with tradition, many UI designers and web designers are experimenting with the ‘break the grid’ design.

In doing so, designers are creating websites, applications and interfaces that are collectively more interesting and experimental. A new range of creative possibilities opens up, allowing you to create pieces that focus on depth, movement and focal points.


The micro-interactions are usually small, and their protagonist regarding the user experience in small screens is definitive.

They are, in many cases, forms of visual response for the user and their actions. By experiencing them, users know what is going on, what has happened, and what will happen next as they interact with the user interface.

A classic example is the “Like” of Facebook, or the “I love” that results in a micro-interaction to indicate the action we have just done. Intelligent web design could create these kinds of fun interactions and make them “functional”: they entertain users while informing them.

In Conclusion

In vServices we are always aware of the new trends to include them in our website design projects, did you want to know much more than what this 2017 is waiting for?

Keep reading and share with us which of these trends is the one you like or you find more functional, we will continue to investigate for upcoming posts. Contact us if you have any project in mind for website design, website development or digital marketing. We advise you and we make it happen with you.